James Ashford’s 8-Figure Regret
“James Ashford built GoProposal and eventually sold it to Sage, a large FTSE 100 company,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode James talks about life after selling his business including recognizing burnout, working within the corporate environment post sale and reconnecting with your purpose after the sale.”
James Ashford built GoProposal with a clear goal: to sell. From designing the logo with potential acquirers in mind to rallying his team around the vision, James executed his plan with precision. The result? An eight-figure sale to Sage, an FTSE 100 company. But what happened after the deal?
In this week’s Built to Sell Radio, part of our After the Deal series, James opens up about life post-exit. Selling a company can bring financial freedom, but as James reveals, it also comes with unexpected challenges.
You’ll discover how to:
- Prepare your business for acquisition by aligning your team with a common goal.
- Navigate the transition from entrepreneur to employee in a large organization.
- Identify the psychological impact of “playing not to lose” after a big payday.
- Avoid losing your entrepreneurial spirit in a corporate environment.
- Recognize the signs of burnout and take action before it’s too late.
- Reconnect with your purpose after the sale of your business.
James’s story is one of grit, growth, and reinvention. Whether you’re preparing to sell or have already made your exit, this conversation is packed with insights to help you find your next chapter.