Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick

Selling a business to Google

Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick

“Kevin O’Connor, founder of the digital advertising company DoubleClick, eventually sold his company to Google for $3.1 billion,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode you’ll hear how to decide when to sell, structuring the owner’s role post sale and making critical decisions at high-pressure moments.”

This episode of Built to Sell Radio, features Kevin O’Connor, a pioneer in digital advertising and founder of DoubleClick.  

Kevin’s vision transformed the online advertising industry, making DoubleClick a dominant force in digital marketing before its $3.1 billion acquisition by Google.  

In this episode, you’ll learn how to: 

  • Make critical decisions at high-pressure moments. 
  • Decide when to sell.  
  • Structure an owner’s role post-acquisition.  
  • Decide when enough is enough.   
  • Navigate the challenges of rapid growth. 

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