Nicole Osmer Reveals How She Sold Her $10M Agency
“Nicole Osmer founded Health+Commerce, a public relations and marketing agency. She grew her company to $10M in revenue over seven years and in 2024 sold her company to Supreme Group,” shares Sam Thompson a Minnespolis business broker and the president of M&A firm Transitions In Business. “In this episode you’ll hear how to negotiate a letter of intent to minimize retrading, learn how to decide when to sell and tips on vetting inbound offers.”
Nicole Osmer is the founder and president of Health+Commerce, a public relations and marketing agency for companies in medtech, biotech, and digital health. Nicole grew Health+Commerce from $1M to $10M in annual revenue over seven years.
Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group. In this episode of Built to Sell Radio, you’ll discover how to:
- Get inbound acquisition offers (without really trying).
- Vet inbound offers.
- Decide when to sell.
- Choose when to walk away gracefully.
- Spot a “bait and switch” acquisition offer.
- Negotiate a Letter of Intent (LOI) to minimize re-trading.
- Tell your employees about the sale of your business.