The Psychology of Selling Your Business
“Rob Walling is an investor and co-author of the book Exit Strategy. In this episode he teams up with his co-author Dr. Sherry Walling, a clinical psychologist specializing in supporting entrepreneurs, in discussing the psychology of selling your business. They talk about the right time to sell and creating the “walk-away” mindset.”
For the first time ever, we recorded a Built to Sell Radio episode in front of a live audience at the Value Builder Summit—a gathering of mission-driven advisors dedicated to helping founders level the playing field as they approach their exits.
Rob Walling has started, built, and sold multiple companies. As an investor and conference organizer, he’s seen hundreds of founders exit—some thriving, others struggling. He teamed up with Dr. Sherry Walling, a clinical psychologist specializing in supporting entrepreneurs, to codify what separates a successful exit from one that leaves an owner adrift. Their insights culminated in their new book, Exit Strategy.
In this special live episode, you’ll discover how to:
- Use “kill criteria” to determine when it’s the right time to sell,
- Decide whether you want to be rich or king—and why you can’t always be both.
- Tell the story of your business in a way that leads to a higher offer.
- Adopt the “walkaway mindset” to drive up your multiple.
- Choose your “exit uniform” and why it matters more than you think.